The intuitive customer 7 imperatives for moving your customer experience to the next level. The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level (eBook, 2016) [indivisiblearmy.org] 2019-03-25

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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level by Colin Shaw

the intuitive customer 7 imperatives for moving your customer experience to the next level

A pioneer in the field of Customer Experience, Colin has written four best-selling books on the subject. The results of this collaboration is the new thinking needed in the shape of a groundbreaking new book, Shaw and Hamilton have distilled this wisdom down to Seven Imperatives that an organization must embrace to move their Customer Experience to the next level. With this easy and entertaining read, yours could be next organization to take a massive leap forward. By concentrating on providing cognitive solutions to emotional needs, marketing is trying to solve the wrong problem. In this ground breaking book you will learn how to move your Customer Experience to the next level by embracing customers irrationality, recognizing that people are complex and often what they say and do can be very different. Colin's background is in operational line management. They provide examples of organizations that have embraced this approach and improved their by 40 points in 30 months, which has grown their revenues by 10%.

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The Intuitive Customer

the intuitive customer 7 imperatives for moving your customer experience to the next level

You need to understand what makes consumers behave a certain way and then use that knowledge to shape the experience you deliver to the customer. By taking academic and scientific studies of Behavioral Economics and Consumer Psychology and applying them to real-world situations, Shaw and Hamilton present accessible concepts that innovative organizations are using today to propel their Customer Experience strategies to the next level. This book is about Behavioral Economics and consumer psychology. This book is about Behavioral Economics and consumer psychology. Why does every marketing brochure include a list of features and benefits that are based on the assumption that consumers are making a logical, cognitive choice? The funny thing is that those gut choices consumers make are often better than the ones they make when they actively and rationally consider their options. The E-mail message field is required.

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Download The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Colin Shaw ) Ebook Free

the intuitive customer 7 imperatives for moving your customer experience to the next level

Ryan is an award-winning teacher and researcher in the field of consumer psychology. . In other words - consumers are sensibly unreasonable. In other words - consumers are sensibly unreasonable. Because they are Thought Leaders in Customer Experience and this book reinforces why.

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Download The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Colin Shaw ) Ebook Free

the intuitive customer 7 imperatives for moving your customer experience to the next level

He has been recognised by LinkedIn as one of the top 150 Business Influencers in the world with over 230,000 followers. There is a big difference between what customers say and do and Disney knows when they ask customers what they want to eat at the park, they say they want an option of salad. The problem is that a lot of marketing is reasonable - but stupid. This book will tell you, but it goes one stage further and tells you how to take your Customer Experience to the next level. What matters is how customers feel. Why does every marketing brochure include a list of features and benefits that are based on the assumption that consumers are making a logical, cognitive choice? In essence, this is where Behavioral Economics meets Customer Experience. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool ourselves into believing that we are not being unreasonable.

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The intuitive customer : 7 imperatives for moving your customer experience to the next level (Book, 2016) [indivisiblearmy.org]

the intuitive customer 7 imperatives for moving your customer experience to the next level

He has held many senior exec positions in corporate life before founding Beyond Philosophy in 2002. In 2011 was named one of 'The World's Best 40 B-School Profs Under the Age of 40'. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool ourselves into believing that we are not being unreasonable. Abstract: Building on the work of Daniel Kahneman Thinking Fast and Slow , Dan Ariely Predictably Irrational , Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. Author begins with Moving Your Customer Experience to the Next Level Requires New Thinking, and explaines why Flat earthers in organizations are stuck under the glass ceiling. Building on the work of Daniel Kahneman Thinking Fast and Slow , Dan Ariely Predictably Irrational and others, Shaw and Hamilton unpack this new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level (eBook, 2016) [indivisiblearmy.org]

the intuitive customer 7 imperatives for moving your customer experience to the next level

We all like to think we make rational choices. We know that they are not, but we keep doing it! Responsibility: Colin Shaw, Ryan Hamilton. Shaw and Hamilton have taken on the complicated subject of behavioral economics and translated it seamlessly into an important practical guide for Customer Experience management. We know that they are not, but we keep doing it! One client, Maersk Line, the world's largest container shipping company, improved their net promoter score by 40 points in 30 months, which gave a 10% rise in shipping volumes using Beyond Philosophy's methodology. They show how to move your Customer Experience to the next level using what they know about the Intuitive Customer. The funny thing is that those gut choices consumers make are often better than the ones they make when they actively and rationally consider their options. To address these new problems, new thinking is needed.

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Download The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Colin Shaw ) Ebook Free

the intuitive customer 7 imperatives for moving your customer experience to the next level

What matters is how customers feel. There are a lot of great of examples to prove what authors are claiming about customer behavior and decision making trigers, i. The E-mail message field is required. You will also discover the all important role that memory has in Customer Loyalty. By concentrating on providing cognitive solutions to emotional needs, marketing is trying to solve the wrong problem. The problem is that a lot of marketing is reasonable - but stupid. Ryan Hamilton, Professor of Marketing at Emory University's Goizueta Business School, Atlanta, Georgia.

Next

The Intuitive Customer

the intuitive customer 7 imperatives for moving your customer experience to the next level

You need to understand what makes consumers behave a certain way and then use that knowledge to shape the experience you deliver to the customer. Author begins with Moving Your Customer Experience to the Next Level Requires New Thinking, and explaines why Flat earthers in organizations are stuck under the glass ceiling. Building on the work of Daniel Kahneman Thinking Fast and Slow , Dan Ariely Predictably Irrational and others, Shaw and Hamilton unpack this new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. His research investigates shopper decision-making: how brands, prices and choice architecture influence decision making at the point of purchase. It reinforces my belief on why this combination is such a powerful concept to move people to the next level of customer experience. His research and teaching are focused on identifying some of the surprising ways firms can use psychology to better understand and serve their customers.

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PDF Download The Intuitive Customer 7 Imperatives For Moving Your Customer Experience To The Next Level Free

the intuitive customer 7 imperatives for moving your customer experience to the next level

We all like to think we make rational choices. . . . .

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