Once again, welcome to the accidental profession. He is also founder of The Product Management Executive Board, a professional association of senior executives who share a common bond in their quest for product excellence. . His prodigious success seems to indicate exceptional natural ability, but by his own admission, he was an ordinary man who simply had an extraordinary passion for his profession. The caveat is that it requires a long-term commitment. Via practical research, we were to investigate how different companies in different industries carried out strategic planning, product planning, product development and introduction; how they managed existing products; and how they managed portfolios of products. Steven Haines's practical experience and knowledge shine through at every step.
The material is presented in an accessible, logical format with numerous useful templates and outlines. Making a molehill out of a mountain : the concept phase -- Is there really a business here? He did do one thing, however, that most of his contemporaries failed to do: he took good notes. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. Book Description Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Not that it was easy. With Bell Laboratories on our badges, we had internationally recognized stature that opened doors. Anyone working not just in product management but also marketing and business development should time to read and absorb the comprehensive body of knowledge that Steven has organized around product management.
Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. Management clearly communicates their over-arching strategic intent up and down the organization. The Product Manager's Desk Referenceis the first book to lay down a comprehensive body of knowledge for thiscritical function, and it is the only book that can effectively guide product managers so that they can establish and build a successfulcareer in product management. In terms of market focus, these organizations have a formal, centralized industry and competitive intelligence function. My passionate goal— which this book reflects—is to provide that body of knowledge, and in the process, transform Product Management from an artificial, poorly defined slot in an organizational chart into its true and correct role: the pivot point for successful enterprise. Most companies assign primary product or product line profit-and-loss accountability to the product teams.
Product managers report to different functions in different companies. Haines is the author of Managing Product Management and The Product Manager's Survival Guide. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for thiscritical function, and it is the only book that can effectively guide product managers so that they can establish and build a successfulcareer in product management. This is an incredibly valuable resource. How you read this book really depends on your own experience.
Эту цену мог установить тот же продавец в другом месте или другой продавец. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. Be sure to check out our workshop for the managers of product managers based upon this book,. Like the physician, the primary function of the product manager is to choose the correct response to rapidly changing, complicated conditions, or in the best circumstances, to be able to anticipate and lead change. This helps them recognize the needs of unique segments and important trends that influence product and marketing strategies.
Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. Success was never guaranteed, but companies who applied certain methods were more likely to have successful products. This is an incredibly valuable resource. Furthermore, teams, not processes, are the glue that holds these organizations together. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. Haines is the author of Managing Product Management and The Product Manager's Survival Guide. In order to facilitate that growth, I have provided material at the end of most of the chapters, describing work you can do and experiences you can seek that will improve your knowledge, skills, and professional effectiveness.
Everyone should build that foundation, because it gives you a list of what to do. This is an invaluable reference. Companies that focus on the marketplace tend to have a better chance of gaining an outside-in view of the world. Book description: Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end.
Now, product managers at every level can have an authoritative,. When Galen found something that worked, he finessed it until he understood it, and then wrote it down and added it to his protocol library. I pictured myself in an entrepreneurial setting, managing my own business. The interviews were qualitative, based on Product Management practices used across the entire life cycle. And you may be feeling overwhelmed as you try to figure out how to get an amorphous collection of urgent, important things done, right away.
Distorted, low-probability case studies supported out-of-context views. I already had some business experience, and was actively working at the time, so it was clear to me that there was plenty of data, but very little relevant information. The book is pretty comprehensive and overall is good. One of the key goals of this book is your growth and development as a product manager. This is an incredibly valuable resource. The smartest move I made as a product manager was reaching out to people and asking for help and I asked a lot. At this point, the material you are reading has been greatly expanded with thousands of new data points.
The Product Manager's Desk Reference by Steven Haines is one of those books. The concepts are well-defined and the structure is pretty clear. People in charge of products and services tend to manage them within the context of their own discipline Engineering, Marketing, etc. An essential resource for product management leadership, Managing Product Management lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.